Straight answers about trust, data, and control.
Ashur is scoped to catch calls and write briefs. It doesn't make decisions for you, and it doesn't collect more than the next step needs. Where there's a limitation, it's written below.
The four commitments
No medical advice
Ashur gives no medical advice, ever, in any setting. For healthcare practices, anything clinical goes to a human by the rule the practice sets.
Human handoff
Urgent, unclear, or sensitive calls move to your team by rules you set before launch. Emergencies can be routed straight to a person or to 911.
Minimal data
It captures what the next step needs: a name, a callback number, and the reason for the call in the caller's own words.
You're in control
You decide what it says, what it asks, when it stops, and how the handoff reaches you. All of it in writing, before it takes a call.
The things owners ask first.
Plain answers, including the ones that admit a limitation. A FAQ that only flatters the product isn't worth your time.
Does it sound like a robot?
It sounds like a modern AI voice: clear and easy to follow, though callers can often tell it isn't a person. We think that's fine. You choose how it introduces itself, and we recommend saying plainly that it's an assistant, because pretending otherwise is a bad way to start a customer relationship. What callers remember is that the phone got answered and their problem got written down.
What happens if it doesn't understand?
It stops guessing. It falls back to the basics: the caller's name, callback number, and the problem in their own words, then flags the call for you in the brief. It never invents an answer.
Do I have to change my phone number?
No. Your number stays, your phone system stays, and there is no hardware. Calls forward to Ashur only after your team has had first shot at them: after four rings by default, and you choose that count.
What if my customer just wants a human?
Then they get one. You set the rule: transfer live to you, or take a message and mark it. It never argues with a caller. And if nobody on your end can pick up, the honest answer is that the call goes unanswered by a human, same as today, except the caller's details are already written down instead of lost.
What happens in an emergency when nobody picks up?
Ashur starts ringing your on-call tech while the caller is still on the line. If nobody answers, it rings a second tech and the owner together, tells the caller plainly that nobody has picked up yet, and gives them a firm fifteen-minute callback commitment. The escalation keeps climbing until a human has called back. And if your business genuinely has nobody on that night, it says so and logs the caller as the first call of the morning, instead of promising a callback that is not coming. You set every rung of that ladder before launch.
Who hears the recording?
Your business does. Calls are transcribed so your brief is accurate, and who can access recordings, and for how long, is part of the handling expectations set out in writing with you before launch.
Where does the call data go?
Into your brief, and nowhere surprising. Ashur collects only the details you've told it to collect for follow-up. Data handling is designed around PIPEDA, and for health information, Alberta's Health Information Act.
Can I turn it off?
Yes, whenever you want. Call forwarding is a setting with your phone carrier, and if you switch it off, your phone behaves exactly as it did before Ashur. There's no equipment to return, because there is no equipment.
How does this fit with my current team?
Your team keeps every call they can reach. Ashur only enters when nobody picks up, so the people who know your customers stay the first voice callers hear.
What if a caller asks a medical question?
Ashur gives no medical advice under any circumstances. For healthcare practices, anything clinical goes to a human by the rule the practice sets, and emergencies can be directed to 911. It takes a name, a callback number, and the reason for the call in the caller's own words. It does not connect to patient records or any clinical system.
Can it speak other languages?
Yes. The voices are native in 55+ languages; the demo on our homepage is in English. Tell us which languages your callers use when you book the demo and we'll set the greeting up in them.
What does it cost?
It depends on coverage hours and call volume, so it's scoped in a conversation rather than on a pricing page. Book a demo and we'll give you a straight answer for your setup.
Ready to hear it answer?
Book a short demo and we'll show how Ashur would handle calls for a business like yours.