Answers overflow and after-hours
ASHUR picks up when staff are busy or the clinic is closed, so patients meet a helpful voice instead of silence.
ASHUR · the guardian at your clinic's front line
The calls that slip through your busiest moments, caught.
For 3,000 years the Lamassu guarded the gates of Assyria. Now it guards your phone line.
No medical adviceHuman handoffClinic-controlled
Incoming call
New patient · after hours
Live
Hi, I'd like to book an appointment.
Absolutely, I can help with that.
What time were you thinking?
Voice activityCaptured
After-hours answered
Booking request captured
Human handoff ready
The invisible leak
Missed calls are invisible lost revenue.
When your team is already helping patients, every new ring competes for attention, and ASHUR catches the moments that usually roll to voicemail.
01
Your front desk is busy with patients
Staff are helping someone in front of them while the next caller waits, and that caller may not wait long.
02
Calls arrive in clusters
The pressure is not constant, it spikes during rushes, lunch breaks, closing time, and the moments your team is already stretched.
03
Voicemail creates friction
Some patients leave a message, others call the next clinic on their list, and both outcomes cost your team momentum.
04
After-hours demand gets missed
Patients often remember to call once your clinic is already closed, so ASHUR gives them a useful first response instead of a dead end.
What ASHUR does
A receptionist for the calls that slip through.
ASHUR gives your clinic calm backup for the calls your team can't get to, whether they are with patients, the line is busy, or the clinic is closed.
Core principle: routine requests are captured, clinical questions are handed off, and your clinic stays in control.
Captures appointment requests
It collects the right details, helps route the booking, and gives your team a clean summary to work from.
Handles routine clinic questions
It answers approved questions about hours, location, parking, services, direct billing, policies, and booking steps.
Hands clinical matters to your team
ASHUR does not diagnose or give medical advice, and it hands off whenever the request is clinical, urgent, complex, or unclear.
How it works
Live in about two weeks, on the number you already have.
No new phone system, no hardware, and no disruption to the way your team already works. ASHUR adapts to your team.
1
Forward the calls that need backup
Overflow, after-hours, or busy calls roll to ASHUR instead of voicemail, while your clinic number stays the same.
2
We configure it to your clinic
Your hours, services, booking questions, voice, and escalation rules are set up with you before ASHUR takes a single call.
3
Go live and get the report
You can start on your overflow line, then receive a weekly summary of the calls ASHUR caught and what patients were trying to book.
Configured, not generic
Configured around how your clinic actually runs.
Before ASHUR answers a single call, it is set up around your clinic's voice, services, booking process, and handoff rules.
VoiceAnswersBooking flowEscalationCoverageHandoff
ASHUR configuration
Clinic workflow overview
Ready
Coverage
Overflow
Handoff
Human
Setup progress
Your voice and greeting
Choose the assistant's voice style and how it introduces your clinic, so the first few seconds feel natural, calm, and on brand.
Your approved answers
ASHUR only says what you approve, including hours, services, pricing guidance, parking, booking steps, and direct-billing details.
Your booking questions
The assistant asks for the exact details your front desk needs, in the order that makes sense for your workflow.
Your escalation rules
You decide what ASHUR can answer, what it should collect, and when it should stop and route the caller to a human.
Your coverage
Use ASHUR for after-hours only, overflow only, specific call types, or both, depending on where missed calls are costing you most.
Your handoff
Call summaries can be sent by text, email, or live transfer, so your team receives the request in the way they already work.
Who it's for
Built for clinics, and any business where the phone never stops.
The missed-call problem is not unique to clinics, because a physio practice, dental office, salon, law office, or trades shop can all face the same rush: customers in front of you, one team answering calls, and a phone ringing through every busy moment.
Clinics and health practices
Capture appointment requests, new patient inquiries, hours, location questions, and routine intake details while keeping clinical matters with your team.
Service businesses
Support salons, wellness studios, and appointment-based businesses that need to catch calls during rushes without adding front-desk pressure.
Local teams with urgent calls
Help trades, law offices, and other service teams collect caller details, job type, timing, and next steps when staff cannot answer live.
On the roadmap
More ways to make every call feel human.
These features are marked as coming soon so the site stays honest about what is live today and what is being built next.
Coming soon
A voice that fits your business
Choose from natural, low-latency voices that match your tone, with conversations that feel less like a phone tree and more like a real call.
Coming soon
Multiple languages
Meet patients in the language they are most comfortable with, while keeping the same boundaries around approved answers and human handoff.
Book a demo
Hear ASHUR answer a call.
Leave your details and we will set up a short demo with an assistant configured for a business like yours.